Editorial

INFOGRAPHICS

Kiwilimón is a Mexican company that started as a food recipes website, but has branched out towards having more diverse outlets, and has specially found a big fandom in social media.

Tools:
Illustrator, Photoshop

One of the branching out products, besides doing video recipes, has been creating infographics that talk about a recipe or a trending topic.

As a sub-product we also have the recipe infographics, which can describe the history or importance of a recipe, showcasing the ingredients list. For branded content the recipe infographic illustrates the steps for a recipe using the client's product.

ANIMATED INFOGRAPHIC

The objective was to portray the benefits of the brand (Ades), which sells drinks made out of seeds such as soy or almonds, in an appealing and organic way, without it looking like a heavily branded content.

Tools:
Illustrator, Photoshop

This more dynamic version of an infographic showcases 5 reasons why it 's good to consume seed beverages.

RECIPE BOOKS

These products are specially attractive for clients since all the recipes showcase their product; and the look & feel, besides being on-theme with the title and seasonality, can also relate to the brand's image.

Tools:
Illustrator

Digital recipe books in Kiwilimón are a compilation of 10-12 recipes with a particular theme, and are mainly produced for a particular season, such as Day of the Dead or summer.